Fresh Club Privacy Policy

This policy explains how EcoBay Fresh Market collects and uses your personal information when you join and use Fresh Club, our loyalty programme, in line with the New Zealand Privacy Act 2020.

When you join Fresh Club we collect your name, email address and phone number, and optionally your date of birth (for birthday offers). While you're a member we also record your purchases linked to your membership, your points and rewards activity, and your marketing preferences. We collect this directly from you and through your transactions with us.

We use your information to run Fresh Club — track points, issue and redeem rewards; personalise offers based on what you buy; send you emails or texts about offers and store news, if you've opted in; understand what our customers love so we can improve our range and service; and meet our legal obligations.

You'll only receive marketing from us if you've opted in. Every email includes an unsubscribe link, and you can change your preferences or opt out at any time by contacting us or updating your account. Opting out of marketing doesn't affect your points or rewards. Reward notices — for example when you've earned a voucher or one has been used — are service messages, not marketing, and are sent by email even if you've opted out of offers.

We never sell your information. We share it only with trusted service providers who help us run Fresh Club — for example our e-commerce platform (Shopify) and our email delivery provider — and with professional advisers where needed. These providers may store data on servers outside New Zealand; where they do, we ensure your information is protected by safeguards comparable to New Zealand law.

Access to Fresh Club data is limited to authorised EcoBay staff with individual logins. Our in-store CCTV is covered by a separate CCTV & Camera Surveillance Policy.

We keep your information while your membership is active. If you close your account, we delete or de-identify your Fresh Club profile within a reasonable period, keeping only what we're legally required to retain (such as transaction records for tax purposes).

You can ask us for a copy of the information we hold about you, ask us to correct it, or ask us to close your membership and delete your details. Contact our Privacy Officer at daniil@ecobayfresh.com — we'll respond within 20 working days. If you're not happy with our response, you can contact the Office of the Privacy Commissioner at privacy.org.nz.

Fresh Club is intended for people aged 16 and over.

If we make meaningful changes to this policy, we'll update this page and let members know by email.